Top Drawing & Coloring Apps in New Zealand: Q1 2025

In the first quarter of 2025, the drawing and coloring app market in New Zealand showed interesting trends across several popular applications. Here's a look at the performance of the top five apps on a unified platform, with insights provided by Sensor Tower.

Zen Color - Color By Number from Oakever Games saw a notable increase in weekly revenue, reaching approximately $147 in late February. Weekly downloads peaked at around 2.9K towards the end of March, while active users grew steadily, surpassing 10.5K by the quarter's end.

Color Pop AI - Coloring Book, published by MWM, experienced a gradual rise in revenue, peaking at $529 in late March. Downloads varied, with a high of 1K in the final week. Active users showed minor fluctuations, ending the quarter with over 3K.

Happy Color by Numbers Game from X-Flow maintained a consistent user base, with active users slightly above 10K by March. Downloads significantly increased, reaching 1.6K at the quarter's conclusion, while revenue remained modest, peaking at $80 in January.

Eye Color Mix by Crazy Labs had a stable number of active users, hovering around 6.3K. Downloads showed a declining trend, falling to 506 by the end of March, with minimal revenue reported.

Finally, Paint by Number Coloring Game also from Oakever Games, experienced a rise in revenue, peaking at $148 in February. Downloads showed growth towards the end of the quarter, reaching 1.1K, while active users increased to nearly 2.9K.

These insights highlight the dynamic nature of the app market in New Zealand, with each app showing unique trends in downloads, revenue, and user engagement. For more detailed analytics and insights, visit Sensor Tower.